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10 Steps to SEO Your Website Like a Pro

Have you ever heard of this phrase: “The ROI and its Queen SEO “? Far tales for children, it means that the SEO and Return on Investment (ROI), are intimately linked. Indeed, the content shared on your website or blog is really useful for you only if it is read by your target audience and that it convinces them to appeal to you for a particular service. But how do you let people know that you've shared content that might interest them? You can direct them to the pages of your website via social networks, or through the search results of search engines.

For social networks, you know how it works: share the link of your page with a small descriptive text. For search engines, you will need to use other techniques, those of SEO or paid. In order to appear on the first Google page, you will need to work on the speed of website and the structure of your pages, the authority of your site is the most important along with the quality of your web content. To convince Google that you are offering the best content you need to publish well-researched content. This article will guide you to gain some knowledge tom improve the SEO of your website. This content is developed by SEO experts from SEO Company Dubai.

Here are the 10 steps for SEO professionals.

Step 1: Optimize the title of your web page

Content in a Title tag (<title> This is the title of my optimized page </ title>), your title is the first item that the user reads in the search engine results. It must not exceed 70 characters (between 50 and 60 at best) and must include your main keyword. Make sure your title is true to the content developed on your page. Otherwise, you risk increasing your bounce rate (page visited then left immediately to visit another). Search engines translate this as a lack of consistency between your title and your content.
Take the example of an entrepreneur who offers a local SEO service in Dubai. If he is preparing a page dedicated to this offer on his website, the following optimized titles will be recommended:

Example 1: Local SEO Services in Dubai
Example 2: Leading SEO Company in Dubai

Step 2: Optimize the URL of your page

Optimizing the URL of your web page which is not primarily intended for the reader (unlike that of your Title), but it remains useful. For search engines as well as your reader, your URL allows you to know what your article really is about, even before accessing your content. We must avoid URL’s like: www.mysite.com/12345.

Let's continue with our example of the page that talks about local SEO. With the main keyword: “local SEO Dubai ", the optimized Url that follows can be used: www.mysite.com/local-seo-dubai

Step 3: Optimize your meta-description

The meta-description is an excerpt of up to 300 characters (between 150 and 300 characters, including spaces), which appears below your title, on search engine results. It must contain your main keyword and a call to action.

Example 1 of optimized meta-description: Leading SEO Company in Dubai can help you to improve your website ranking position on Google. Contact us today.

Example 2 of optimized meta-description: Are you looking for expert SEO services in Dubai. We can help you to rank your website on top of SERP in Google. Call us today.

Step 4: Use your primary and secondary keywords

A keyword is a set of words used by a user to launch a search query on a search engine. Each web page must have only one main keyword, but several secondary keywords (synonyms of your main keyword). Put it in the first 100 words of your text, and repeat it on average 3 times on your page.
Let's go back to our example of the Local SEO. With its main keyword: “local SEO Dubai “, it can draw several secondary keywords such as: "SEO Dubai ", “appear first page on Google “, “visibility on search engine “, etc.

Step 5: Optimize the images on your page

Adding visuals (images, videos, GIFs, embedded publications) is highly recommended when creating content for a web page. Images can be easily optimized by populating their ALT tag, adding a description, and explicitly naming them as "steps-to-local-seo-web-site.jpeg"

Step 6: Write your content according to an optimized page structure

A good structuring of your page is as important to you as to your readers. Indeed, it allows you not to go in all directions in the drafting of your content, to proceed step by step, and to quickly access a particular section of your text, especially when it is long.
It is recommended to use only one H1 tag, to fill in the title of your page. Then insert a header image, which will be the visual that will display with your title and meta-description when you share your page on social networks. Just after this image, add a content that encourages the reader to go further, if you write a blog post. Finally, put a subtitle before each paraphrase dealing with a particular point.

Step 7: Use internal and external links

Having links pointing to your site is a considerable asset to be well positioned on the search results. Indeed, it shows a great authority, which is one of the two main criteria of selection of the results (the relevance and the authority). The more the source of the content is relevant (highly visited site / content in the same theme as yours / relevant anchor), the more you will gain points in the ranking of the best results.
Also think about the internal linking, by pointing links of the page that you write, towards other pages of your web site.

Step 8: Think of mobile Internet users

The Responsive Web Design is one of the most used to tailor a website to different technical devices (computer monitor, tablet, smartphone, and even WebTV). This is of paramount importance because there are multitudes of screen sizes that your target can use to visit your website. Since there are now more Internet users who connect to the internet with their mobile devices (97% of Internet users are mobile users), offering them an optimal browsing experience is a necessity. Otherwise, they will quickly leave your web page for another one.

Step 9: Improve the loading speed of your page

Your web page is displayed in 3 seconds? It is more likely to be in first place than your competitor who appears in 5 seconds. Indeed, the search engines prefer the pages with a speed of loading reduced, simply because it is what the Internet users prefer. Nobody has the patience to wait until a page takes its time to display. There are different opportunities to reduce the loading time of your website pages:
  • Uninstall plugins you can do without,
  • Reduce the size of your images without affecting their quality,
  • Avoid animations and videos in auto-play that take a long time to load,
  • Enable caching of your website.
Step 10: Add share buttons on social networks

Sharing your web page or blog post on social networks at times when your subscribers are most connected, allows you to gain some more views. Also place share buttons in strategic places (at the end of your blog post for example), to encourage your readers to share them with their network. If your content helps your reader solve a problem, they will share it more easily, to encourage others to read it.

Optimize SEO - SEO of a web page allows you to directly tell search engine robots that manage the ranking of results, that your page is more relevant than others. Now that you know the steps to properly optimize the website.

Do you have special techniques to improve the positioning of your pages on search engines? Share them with us in comment!

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