Digital Marketing Updates :)

Have you ever heard of this phrase: “The ROI and its Queen SEO “? Far tales for children, it means that the SEO and Return on Investment (ROI), are intimately linked. Indeed, the content shared on your website or blog is really useful for you only if it is read by your target audience and that it convinces them to appeal to you for a particular service. But how do you let people know that you've shared content that might interest them? You can direct them to the pages of your website via social networks, or through the search results of search engines. For social networks, you know how it works: share the link of your page with a small descriptive text. For search engines, you will need to use other techniques, those of SEO or paid. In order to appear on the first Google page, you will need to work on the speed of website and the structure of your pages, the authority of your site is the most important along with the quality of your web content. To convince Google that you ar

Search Engine Optimisation is a complicated business that can really help any company to thrive. Unfortunately however, over time the whole process has been somewhat misrepresented as a simple system of getting as many links as possible pointing to your site. This dying breed of so called ‘SEO gurus’, are so desperate to get links to their site that they will use any trick in the book to spread their site around the net with little regard for quality, suitability or value for the readers. As a SEO company in Dubai , Fortius Technologies has a unique approach in implementing SEO campaigns for our clients. We are happy to discuss our strategies that brought quality website traffic to our clients. This however is bad SEO and will actually prove to be more destructive for the website in the long run. While flooding the internet with links will certainly bring you short term dividends, in the long run it will only upset visitors and mean that your site gets avoided like the plague

E-commerce is common in this 20th century for every business. Let's look a brief history of e-commerce. this infographic will explain you everything ...

The number of Facebook users are growing exponentially. This means the amount of people you can reach through Facebook becomes almost limitless. Here are some of the reasons why Facebook Marketing is the best way to improve your digital marketing: It is cost-effective and boasts faster return on investment. Facebook marketing is a very accessible entry point for start-ups. Just by creating a public page for your brand, you can jumpstart your promotions and publicity schemes for free. The fees only occur when you start signing up for sponsored ads, which depend on the length of the exposure and type of ad you want to acquire. The good thing about paid ads is that the results can be observed right away through specific metrics like reach, number of people who viewed and more importantly, the increase in your site traffic. You can filter the people according to demographics, to aim at your specific target market. The good thing about social media is that you have the information abou

In a very competitive platform such as Facebook, many businesses and brand end up doing creative things just to win over their target market share. This vast social media site is all about competition, and to win over others, here are some this to consider in Facebook marketing:  Description, Thumbnail and Headline If you’re going to use sponsored ads, maximize your chance to promote your brand. This can be done through many ways. First, you need to give your viewers an idea, in a concise way, through the Meta description. This is the short description that would appear next to your ad. Also, choosing the right thumbnail on your post is highly essential. When Facebook users browse through the site, they barely even notice the ads, unless the photo is highly striking, and would eventually catch their interest. More importantly, the ad title should be short, yet, appealing. You can try mixing up teaser style that would spark curiosity, or a full headline that would compel the

Thinking of how to improve marketing strategies on Facebook? Ever wonder what tactics are being used by professionals? There’s no need to worry because this article will show some examples of the hottest Facebook marketing tips and tactics today: 1. Consider using ActionSprout. If marketers think that Facebook pages are the real battlegrounds on Facebook, think again. Users typically interact with the page updates appearing in their news feeds apart from visiting the actual Facebook pages. ActionSprout is a good additional custom tab on Facebook pages. While most Facebook pages require users to visit their pages before doing any actions, ActionSprout works differently by letting marketers create action options directly on the news feed. Once users have already clicked the action of their choice in the news feed update, they will be automatically redirected to another page in order to continue the completion of the action. 2. Boost announcements for new products. Boosted pos

While other people use Facebook to chat with their friends or to share pictures and videos, business people use it for marketing and branding. In order to become successful through gaining traffic and sales, businesses should use the most effective strategies of Facebook marketing. Have a look as this article will list down some of them: Making use of the site’s existing traffic. It is essential to have a company website because it will serve as a hub where people purchase the products and know everything about the particular services. To maximize existing traffic, insert clickable social media icons on the website which can redirect the user to the company’s Facebook page or any social media pages it has.  It is recommended to put these icons on the homepage header because they are noticeable on this area. This action could also provide better CTR (click-through rate) placements. Displaying fan page URLs by using e-mail signatures. When sending e-mails to potential customer