Have you ever heard of this phrase: “The ROI and its Queen SEO “? Far tales for children, it means that the SEO and Return on Investment (ROI), are intimately linked. Indeed, the content shared on your website or blog is really useful for you only if it is read by your target audience and that it convinces them to appeal to you for a particular service. But how do you let people know that you've shared content that might interest them? You can direct them to the pages of your website via social networks, or through the search results of search engines. For social networks, you know how it works: share the link of your page with a small descriptive text. For search engines, you will need to use other techniques, those of SEO or paid. In order to appear on the first Google page, you will need to work on the speed of website and the structure of your pages, the authority of your site is the most important along with the quality of your web content. To convince Google that you ar