Search Engine Optimisation is a complicated business that can really help any company to thrive. Unfortunately however, over time the whole process has been somewhat misrepresented as a simple system of getting as many links as possible pointing to your site. This dying breed of so called ‘SEO gurus’, are so desperate to get links to their site that they will use any trick in the book to spread their site around the net with little regard for quality, suitability or value for the readers. As a SEO company in Dubai , Fortius Technologies has a unique approach in implementing SEO campaigns for our clients. We are happy to discuss our strategies that brought quality website traffic to our clients. This however is bad SEO and will actually prove to be more destructive for the website in the long run. While flooding the internet with links will certainly bring you short term dividends, in the long run it will only upset visitors and mean that your site gets avoided like the plague