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E-commerce is common in this 20th century for every business. Let's look a brief history of e-commerce. this infographic will explain you everything ...

The number of Facebook users are growing exponentially. This means the amount of people you can reach through Facebook becomes almost limitless. Here are some of the reasons why Facebook Marketing is the best way to improve your digital marketing: It is cost-effective and boasts faster return on investment. Facebook marketing is a very accessible entry point for start-ups. Just by creating a public page for your brand, you can jumpstart your promotions and publicity schemes for free. The fees only occur when you start signing up for sponsored ads, which depend on the length of the exposure and type of ad you want to acquire. The good thing about paid ads is that the results can be observed right away through specific metrics like reach, number of people who viewed and more importantly, the increase in your site traffic. You can filter the people according to demographics, to aim at your specific target market. The good thing about social media is that you have the information abou...

In a very competitive platform such as Facebook, many businesses and brand end up doing creative things just to win over their target market share. This vast social media site is all about competition, and to win over others, here are some this to consider in Facebook marketing:  Description, Thumbnail and Headline If you’re going to use sponsored ads, maximize your chance to promote your brand. This can be done through many ways. First, you need to give your viewers an idea, in a concise way, through the Meta description. This is the short description that would appear next to your ad. Also, choosing the right thumbnail on your post is highly essential. When Facebook users browse through the site, they barely even notice the ads, unless the photo is highly striking, and would eventually catch their interest. More importantly, the ad title should be short, yet, appealing. You can try mixing up teaser style that would spark curiosity, or a full headline that would compel...

Thinking of how to improve marketing strategies on Facebook? Ever wonder what tactics are being used by professionals? There’s no need to worry because this article will show some examples of the hottest Facebook marketing tips and tactics today: 1. Consider using ActionSprout. If marketers think that Facebook pages are the real battlegrounds on Facebook, think again. Users typically interact with the page updates appearing in their news feeds apart from visiting the actual Facebook pages. ActionSprout is a good additional custom tab on Facebook pages. While most Facebook pages require users to visit their pages before doing any actions, ActionSprout works differently by letting marketers create action options directly on the news feed. Once users have already clicked the action of their choice in the news feed update, they will be automatically redirected to another page in order to continue the completion of the action. 2. Boost announcements for new products. Boosted pos...

While other people use Facebook to chat with their friends or to share pictures and videos, business people use it for marketing and branding. In order to become successful through gaining traffic and sales, businesses should use the most effective strategies of Facebook marketing. Have a look as this article will list down some of them: Making use of the site’s existing traffic. It is essential to have a company website because it will serve as a hub where people purchase the products and know everything about the particular services. To maximize existing traffic, insert clickable social media icons on the website which can redirect the user to the company’s Facebook page or any social media pages it has.  It is recommended to put these icons on the homepage header because they are noticeable on this area. This action could also provide better CTR (click-through rate) placements. Displaying fan page URLs by using e-mail signatures. When sending e-mails to potential cust...

  Facebook is probably one of the biggest innovations in the web over the past decade.  It is indeed the largest social media site with over a billion users all around the globe. With a very large number of users who log in on a daily basis, most brands take advantage of this site to expose and market their brands. The most significant part of Facebook marketing is the accessibility and easy access to information. You can search for your specific target market just by filtering the people by demographics, interests and even by exact geographical location. This becomes an opportunity for start-up businesses and budding entrepreneurs to openly promote their products and services. As a brand and a marketer, here are some important tips for beginners on how to utilize Facebook for your business: Kinds of Facebook Ads Coming from a public page that can be created for free, you can purchase the paid ads offers from Facebook. There are many kinds of paid ads. First, y...

Touted as one of the most popular social media platforms today, Facebook has its own unique advantages and benefits. Apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business. Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website. This article will show some advantages of using Facebook marketing: 1. Using Facebook for business is a low-cost type of marketing strategy. Signing-up on Facebook for free is ideal especially for small and medium start-up businesses that are on a tight budget. Without going for expensive marketing activities that cost about thousands of dollars, these companies can target millions of audience which can turn into potential paying customers as they go along. Large businesses also take the opportunity to ...

When dealing with a fast paced environment such as the social media, not all businesses fare well. Some may enjoy an exceptionally high growth at first, and end up slipping off at a later date. How do you succeed in Facebook marketing? Read on to find out the recipe towards S.U.C.C.E.S.S. 1. Sponsored stories. When it comes to Facebook marketing, a lot of people tend to give high regard to their friends' recommendations. This means that you should invest more in sponsored stories, where the ad appears with a corresponding story. For instance, when promoting an event, a sponsored story would say, "Friend 1 and 10 others are going." This would spark credibility in the eyes of the user. 2. Updates. If there's something that is very essential in social media marketing, it's the constant updates. Fresher contents would make your audience engage more, and will ignite frequent visits to your page. Keeping up with the recent trends is also a must to surv...

In all businesses, the game plan is always the key to success. To come up with a solid game plan and strategy in Facebook marketing, do not forget this 5 easy steps: 1. When putting up a business, it is important to have a clear mission and vision. A lot of brands’ success stories came from these two objectives. These two points must explain the purpose of the company and why it exists. In starting his Apple Company, Steve Jobs was motivated by supporting people’s creativity, not by selling computers.  Before becoming the largest florist shop, Jim McCann’s 1-800-Flowers.com was motivated to help people express their feelings to others. Therefore, before planning to do some social media marketing strategies, a person should: First, exactly know the type of business he will engage   himself into, and Second, fulfill other people’s desires and solve their  problems. 2. Take the six Vitamin C’s of Facebook every day. In order to come up with a successfu...

Facebook marketing has revolutionized the way digital marketing is done, in many ways possible. What used to be just banner ads on the internet can now be done in many forms, especially in this vast social media platform. Here are some of the types of Facebook ads you need to know: Creating a public page You can always start with the conventional type of Facebook Marketing, which is setting up a public page for free. All you need to do is to maintain posts and update the page regularly. It comes with all the necessary tools and self-service interface that is easy to use, even for beginners. This is cost-effective, and very easy to manage. Sponsored Ads: Domain Ads Domain ads are the most common type of paid ads that you would often see, and when you click, would take you to an external site. These ads are normally done to increase site traffic and improve customer interaction. Domain ads can also illustrate social context like for instance, a certain friend “likes t...